Advertise with Us

The Waggoner Cruising Guide is the #1 best selling annually updated Northwest guide and the most recognized brand name among Pacific Northwest boaters. Since 1994 Waggoner has been providing boaters with detailed information about marinas, anchorages, and destinations.

2027 Waggoner Cruising Guide will be our 34th Edition
we invite you to be part of this edition with your ad; print and digital.

Our readers refer to the Waggoner Cruising Guide as their
“Bible for Northwest Boating.”

What We Do Best

Provide our readers a resource of informative and educational knowledge when boating in the Pacific Northwest. Our advertisers are an integral part of the Waggoner Cruising Guide and what we offer our readers. To engage with our readers we offer a variety of ways for our Advertisers to reach the Waggoner Guide audience in print and online.

In Print

Updated and printed annually, the Waggoner Cruising Guide is a valuable resource for Pacific NW boaters. Advertise with us. Contact us to find out more.

Online Advertising

With over 12,000 pageviews per month, advertising with the Waggoner Guide online puts you in front of boaters.

h
Waggoner Newsletter

Reach Waggoner Fans in their inboxes, be included in our bi-monthly newsletter. Waggoner eNews email newsletters go out to 8,000 subscribers.

Getting Social

Share your updates, events, images and more with our Fans on Facebook.

Sponsorship

Sponsor a newsletter, seminar, class, flotilla, or an article on our website.

Provide Content

Share your knowledge, expertise, boating tips and more by writing articles for our website and enews.

Advertise in the Guide

Readers of the Waggoner Cruising Guide are the ideal demographic. They own their own boat or they charter. They like to travel and spend 2-9 weeks or more boating every season. They may spend from $750-$4500 a week on restaurants, moorage, groceries, supplies, and boating parts and services. In a year they may spend between $5,000–$50,000 or more in boat maintenance, upgrades or modifications.

Readers consult the Guide for trip planning and throughout the trip for detailed destination information about marinas, grocery stores, restaurants, ground transportation, attractions, and services.

2025 Waggoner Cruising Guide Cover

Advertising
In Print

Waggoner advertising works.

Between 5,000 and 6,000 new copies are in the hands of Boaters each year.

Over 30,000 Guidebook copies are in circulation at all times.

Each season, thousands of boaters reference the guidebook for planning and while underway.

Email to Advertising@waggonerguide.com

Print Ad Size Options

Premium Display Ads

INSIDE FRONT/BACK COVER OR FIRST/LAST PAGE

  • Inside Front Cover Bleed

  • 8.625″ w x 11.125″ h
  • $5,450

  • Outside Back Cover

  • 7.5″ w x 9.325″ h
  • $6,250

  • Inside Back Cover Bleed

  • 8.625″ w x 11.125″ h
  • $5,250

  • First/Last Page Bleed

  • 8.625″ w x 11.125″ h
  • $4,500
  •  
  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format, minimum 300 ppi (pixels per inch)
  •  
  • Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of page sides and 0.25″ of page top/bottom edges)
  •  
  • Email to Advertising@waggonerguide.com

Front Section - Compendium

Chapter 1

  • Full Page Bleed

  • 8.625″ w x 11.125″ h
  • $3,800

  • 2/3 Page Vertical

  • 4.75″ w x 9.75″ h
  • $2,875

  • 1/2 Page Island

  • 4.75″ w x 7.25″ h
  • $2,450

  • 1/2 Page Horizontal

  • 7.125″ w x 4.825″ h
  • $2,400

  • 1/3 Page Vertical/Horizontal

  • Vertical   4.75″ w x 4.825″ h
  • Horizontal 7.125″ w x 3.25″ h
  • $1,825
  •  
  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format, minimum 300 ppi (pixels per inch)
  •  
  • Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of page sides and 0.25″ of page top/bottom edges)
  •  
  • Email to Advertising@waggonerguide.com

Chapters 2 – 19 Display Ads

Large Display Ads

  • Full Page Bleed

  • 8.625″w x 11.125″h
  • $3,300

  • 2/3 Page Vertical

  • 4.75″w x 9.75″h
  • $2,600

  • 1/2 Page Island

  • 4.75″w x 7.25″h
  • $2,175

  • 1/2 Page Horizontal

  • 7.125″w x 4.825″h
  • $2,075
  •  
  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format, minimum 300 ppi (pixels per inch)
  •  
  • Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of side edges and 0.25″ of top/bottom edges)
  •  
  • Email to Advertising@waggonerguide.com

Standard Display Ads

  • 1/3 Page Vertical

  • 4.75″w x 4.825″h
  • $1,625

  • 1/3 Page Horizontal

  • 7.125″w x 3.25″h
  • $1,625

  • 1/6 Page Vertical

  • 2.25″w x 4.8125″h
  • $975 

  • 1/6 Page Horizontal

  • 4.75″w x 2.25″h
  • $975

  •  

  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format minimum 300 ppi (pixels per inch)
  •  
  • Email to Advertising@waggonerguide.com

ADVERTISING ONLINE

Waggoner digital advertising works.

Reach your target audience by joining the most sought after online resource for boaters in the Pacific Northwest. 

Over 12,000 website pages are viewed on waggonerguide.com each month.

8,000 subscribers receive Waggoner's eNews email newsletter twice each month.

Email to Advertising@waggonerguide.com

ADVERTISING ONLINE OPTIONS

Website Advertising

Our waggonerguide.com website pages are viewed over 23,000 times per month. Website articles feature seasonal boating events to Northwest boating destinations and boating related news items. Website sessions and page view activity spikes with each eNews distribution.

i
eNews Advertising

Subscribers to our eNews receive two email newsletters each month with lead paragraphs and a link to the articles posted on waggonerguide.com website. Email newsletters are distributed on the 1st and 15th of each month to over 8,000 subscribers with and impressive open rate over 50%.

Website Ads

WaggonerGuide.com Ads

  • Home Page – Sidebar Ad

  • Placement on Home Page and 1 or more Interior Pages
  • 750w x 900h pixels
  • (viewable 300w x 360h pixels)
  • $450 per month

  • Interior Pages – Sidebar Ad

  • Placement on 3 Interior Pages
  • 750w x 900h pixels
  • (viewable 300w x 360h pixels)
  • $325 per month
  •  
  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format
  •  
  • Email to Advertising@waggonerguide.com

eNews

email Newsletter

  • Leaderboard

  • 820w x 150h pixels
  • (viewable 630w x 130h pixels)
  • $325 per month

  • Tall Leaderboard

  • 700w x 220h pixels
  • (viewable 540w x 170h pixels)
  • $450 per month

  • Billboard

  • 320w x 390h pixels
  • (viewable 245w x 300h pixels)
  • $325 per month
  •  
  • All prices are in U.S. dollars, plus sales tax. Ad copy production services upon request
  •  
  • PDF is the preferred file format
  •  
  • Email to Advertising@waggonerguide.com

Let’s Work Together

Get your message in front of Pacific NW Boaters by advertising with the Waggoner Guide – let’s work together to spread the word.

Advertise with us

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