Advertise with Us
The Waggoner Cruising Guide is the #1 best selling annually updated Northwest guide and the most recognized brand name among Pacific Northwest boaters. Since 1994 Waggoner has been providing boaters with detailed information about marinas, anchorages, and destinations.
2024 Waggoner Cruising Guide will be our special 30th Anniversary Edition
we invite you to be part of this commemorative edition with your theme inspired ad; print and digital.
Our readers refer to the Waggoner Cruising Guide as their
“Bible for Northwest Boating.”
What We Do Best
Provide our readers a resource of informative and educational knowledge when boating in the Pacific Northwest. Our advertisers are an integral part of the Waggoner Cruising Guide and what we offer our readers. To engage with our readers we offer a variety of ways for our Advertisers to reach the Waggoner Guide audience in print and online.
In Print
Updated and printed annually, the Waggoner Cruising Guide is a valuable resource for Pacific NW boaters. Advertise with us. Contact us to find out more.
Online Advertising
Reaching over 15,000 viewers a month, advertising with the Waggoner Guide online puts you in front of boaters.
Waggoner Newsletter
Reach Waggoner Fans in their inboxes, be included in our bi-monthly newsletter. Contact us and ask us how.
Getting Social
Share your updates, events, images and more with our Fans on Facebook.
Sponsorship
Sponsor a newsletter, seminar, class, flotilla, or an article on our website.
Provide Content
Share your knowledge, expertise, boating tips and more by writing articles for our website and enews.
Advertise in the Guide
Readers of the Waggoner Cruising Guide are the ideal demographic. They own their own boat or they charter. They like to travel and spend 2-9 weeks or more boating every season. They may spend from $750-$4500 a week while cruising on restaurants, moorage, groceries, supplies, and boating parts and services. In a year they may spend between $5,000–$50,000 or more in boat maintenance, upgrades or modifications.
Readers consult the Guide for trip planning and throughout the trip for detailed destination information about marinas, grocery stores, restaurants, ground transportation, attractions, and services.
Advertising
In Print
Waggoner advertising works.
New copies are in the hands of Boaters each year.
Over 30,000 Guidebook copies are in circulation at all times.
Each season, thousands of boaters reference the guidebook for planning and while underway.
PDF is the preferred file format • Email to Advertising@waggonerguide.com
Print Ad Size Options
Premium Display Ads
INSIDE FRONT/BACK COVER OR FIRST/LAST PAGE
Inside Front Cover Bleed
- 8.625″ w x 11.125″ h
- $4,500
Back Cover
- 7.5″ w x 9.325″ h
- $5,000
Inside Back Cover Bleed
- 8.625″ w x 11.125″ h
- $4,500
First/Last Page Bleed
- 8.625″ w x 11.125″ h
- $3,500
Ask about Early Bird discounts
Ad layout preparation $325
- PDF is the preferred file format, minimum 300 ppi (pixels per inch)
- Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of page sides and 0.25″ of page top/bottom edges)
- Email to Advertising@waggonerguide.com
Front Section - Compendium
Chapter 1Full Page Bleed
- 8.625″ w x 11.125″ h
- $3,450
2/3 Page Vertical
- 4.75″ w x 9.75″ h
- $2,600
1/2 Page Island
- 4.75″ w x 7.25″ h
- $2,225
1/2 Page Horizontal
- 7.125″ w x 4.825″ h
- $2,175
1/3 Page Vertical/Horizontal
- Vertical 4.75″ w x 4.825″ h
- Horizontal 7.125″ w x 3.25″ h
- $1,650
Ask about Early Bird discounts
Ad layout preparation $150-$325
- PDF is the preferred file format, minimum 300 ppi (pixels per inch)
- Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of page sides and 0.25″ of page top/bottom edges)
- Email to Advertising@waggonerguide.com
Chapters 2 – 19 Display Ads
Large Display Ads
Full Page Bleed
- 8.625″w x 11.125″h
- $3,000
2/3 Page Vertical
- 4.75″w x 9.75″h
- $2,350
1/2 Page Island
- 4.75″w x 7.25″h
- $1,975
1/2 Page Horizontal
- 7.125″w x 4.825″h
- $1,870
Ask about Early Bird discounts
Ad layout preparation $175-$325
- PDF is the preferred file format, minimum 300 ppi (pixels per inch)
- Full Page Ad Copy (dimensions listed include 0.125″ bleed on all edges, no text within 0.5″ of side edges and 0.25″ of top/bottom edges)
- Email to Advertising@waggonerguide.com
Standard Display Ads
1/3 Page Vertical
- 4.75″w x 4.825″h
- $1,475
1/3 Page Horizontal
- 7.125″w x 3.25″h
- $1,475
1/6 Page Vertical
- 2.25″w x 4.8125″h
- $875
1/6 Page Horizontal
- 4.75″w x 2.25″h
- $875
Ask about Early Bird discounts
Ad layout preparation $150-$175
- PDF is the preferred file format minimum 300 ppi (pixels per inch)
- Email to Advertising@waggonerguide.com
REACH WAGGONER AUDIENCES ONLINE
Reach your target audience by joining the most sought after online resource for boaters in the Pacific Northwest. Advertisers can reach boater audiences with an ad on our website and/or in our eNews email distributions.
Subscribers to our eNews receive two email newsletters each month with lead paragraphs and a link to articles posted on our WaggonerGuide.com website with news-worthy boater happenings. Emails are distributed on the 1st and 15th of each month to over 8,000 subscribers with an impressive open rate of over 50%.
Our WaggonerGuide.com website is viewed by about 15,000 each month with over 23,000 page views. Website articles feature seasonal boating events to Northwest boater destinations. Website sessions and page views activity spikes on and after eNews distributions on the 1st and the 15th of each month.
Digital Ad Options
Website Ads
WaggonerGuide.com AdsHome Page – Sidebar Ad
- Placement on Home Page and 1 or more Interior Pages
- 750w x 900h pixels
- (viewable 300w x 360h pixels)
- $400 per month
Interior Pages – Sidebar Ad
- Placement on 3 Interior Pages
- 750w x 900h pixels
- (viewable 300w x 360h pixels)
- $300 per month
Ad layout preparation $75
- PDF is the preferred file format
- Email to Advertising@waggonerguide.com
eNews
email NewsletterLeaderboard
- 820w x 150h pixels
- (viewable 630w x 130h pixels)
- $300 per month
Tall Leaderboard
- 700w x 220h pixels
- (viewable 540w x 170h pixels)
- $400 per month
Billboard
- 320w x 390h pixels
- (viewable 245w x 300h pixels)
- $300 per month
Ad layout preparation $75
- PDF is the preferred file format
- Email to Advertising@waggonerguide.com
Let’s Work Together
Get your message in front of Pacific NW Boaters by advertising with the Waggoner Guide – let’s work together to spread the word.