Advertise with Us
The Waggoner Cruising Guide, the most recognized name with Pacific Northwest Boaters for nearly 30 years. Since 1994, The Waggoner Cruising Guide has provided up-to-date information, maps, cruising information, marina updates, and more, in print and digital formats.
Considered by many as the “The Bible for Northwest Cruising.”
Website
Over 9,000 visitors enjoy our website monthly and the number is growing. Visitors absorb valuable information on boating and Pacific Northwest cruising destinations. We have expanded the website to include more invaluable information as boaters cruise the Pacific Northwest. Our customers come from all over the United States and Canada.
Newsletter
Our newsletter reaches the inbox of close to 10,000 subscribers. With a 45% open rate, almost twice the industry standard, we provide to our subscribers a useful resource of informative and educational articles and what is happening in the Pacific Northwest for recreational boaters. Our subscribers rely on the Waggoner Guide.
Social media
With an active Facebook Page, the Waggoner Guide has a high engagement rate, an involved community of boaters, and reaches over 4,000 or more a day. Providing updates, informative articles, classes and seminars for boaters, tips, and more are shared with our Fans.
Weekly Webcasts
Weekly Webcast programs bring boaters the latest news and information about marinas, marine parks, and border crossings. The 1-hour programs feature guest panelist speakers discussing a variety of boater topics – everything from adventuresome destinations to vessel maintenace.
What We Do Best
Provide our readers a resource of informative and educational knowledge when boating in the Pacific Northwest. Our advertisers are an integral part of the Waggoner Cruising Guide and what we offer our readers. To engage with our readers we offer a variety of ways for our Advertisers to reach the Waggoner Guide audience in print and online.
In Print
Updated and printed annually, the Waggoner Cruising Guide is a valuable resource for Pacific NW boaters. Advertise with us. Contact us to find out more.
Online Advertising
Reaching over 9,000 viewers a month, advertising with the Waggoner Guide online puts you in front of boaters.
Waggoner Newsletter
Reach Waggoner Fans in their inboxes, be included in our bi-monthly newsletter. Contact us and ask us how.
Getting Social
Share your updates, events, images and more with our Fans on Facebook.
Sponsorship
Sponsor a newsletter, seminar, class, flotilla, or an article on our website.
Provide Content
Share your knowledge, expertise, boating tips and more by writing articles for our website and enews.
Advertise in the Guide
The readers of the Waggoner Cruising Guide are the ideal demographic. They own their own boat or they charter. They like to travel and spend 2-9 weeks or more boating every season. They may spend from $750-$4500 a week while cruising on restaurants, moorage, groceries, supplies, and boating parts and services. In a year they may spend between $5,000–$50,000 or more in boat maintenance, upgrades or modifications.
Readers consult the Guide for trip planning and throughout the trip for detailed destination information about marinas, grocery stores, restaurants, ground transportation, attractions, and services.
Advertising
In Print
Waggoner advertising works.
New copies are in the hands of Boaters each year.
Over 30,000 Guidebook copies are in circulation at all times.
Each season, thousands of boaters reference the guidebook for planning and while underway.
File Format: • PDF is the preferred file format • 300 ppi (pixels per inch) • Email to Advertising@waggonerguide.com
Premium Display Ads
INSIDE FRONT/BACK COVER OR FIRST/LAST PAGE
Inside Front Cover
- 8.325″ w x 11.125″ h
- $4,500
Back Cover
- 7.525″ w x 9.425″ h
- $5,000
Inside Back Cover
- 8.325″ w x 11.125″ h
- $4,500
First/Last Page
- 8.325″ w x 11.125″ h
- $3,500
Ask about discounts for ads approved by July 31
Ad layout preparation $325
- PDF is the preferred file format 300 ppi (pixels per inch) Email to Advertising@waggonerguide.com
Front Section - Compendium
Chapter 1Full Page Bleed
- 8.625″ w x 11.125″ h
- $3,150
2/3 Page Vertical
- 4.75″ w x 9.75″ h
- $2,375
1/2 Page Island
- 4.75″ w x 7.25″ h
- $2,025
1/2 Page Horizontal
- 7.125″ w x 4.825″ h
- $1,975
1/3 Page Vertical
- 4.75″ w x 4.825″ h
- $1,500
Ask about discounts for ads approved by July 31
Ad layout preparation $100 – $325
- PDF is the preferred file format
- 300 ppi (pixels per inch)
- Email to Advertising@waggonerguide.com
Chapters 2 – 19 Display Ads
Large Display Ads
Full Page Bleed
- 8.625″w x 11.125″h
- $2,725
2/3 Page Vertical
- 4.75″w x 9.75″h
- $2,150
1/2 Page Island
- 4.75″w x 7.25″h
- $1,800
1/2 Page Horizontal
- 7.125″w x 4.825″h
- $1,700
Ask about discounts for ads approved by July 31
Ad layout preparation $175 – $200
- PDF is the preferred file format
- 300 ppi (pixels per inch)
- Email to Advertising@waggonerguide.com
Standard Display Ads
1/3 Page Vertical
- 4.75″w x 4.85″h
- $1,325
1/6 Page Vertical
- 2.25″w x 4.8125″h
- $800
1/6 Page Horizontal
- 4.75″w x 2.25″h
- $800
Ask about discounts for ads approved by July 31
Ad layout preparation $100 – $150
- PDF is the preferred file format 300 ppi (pixels per inch) Email to Advertising@waggonerguide.com
Reach Waggoner Audiences Online
Reach your target audience by joining the most sought after online resource for boaters in the Pacific Northwest.
Advertise on WaggonerGuide.com
Side Bar – $300 per month – Square Ad 960 x 800 px
(300 x 250 px viewable)
Side Bar & Embedded Home Page – $300 per month
Leaderboard (Banner) size ad at 768 px by 90 px and/or
Square Ad 960 x 800 px
(300 x 250 px viewable)
Share an Event
Advertise your events (seminars, yacht club events, marina events, music in the park, farmers market, art festivals, etc.) on our event page, newsletter, and Facebook
Full Package We’ll post your event on our News page on the Waggoner website, share it in our bi-monthly newsletter (close to 10,000 subscribers) for one month, & post and promote on our Facebook. Cost: $50 per month
Twice Monthly email Newsletter
Advertise in our bi-monthly newsletter (almost 10,000 subscribers.)
An Ad $300 per month – Ad size Leaderboard 768 x 90 (pixels) or Box Ad 300 x 250 (pixels)
Let’s Work Together
Get your message in front of Pacific NW Boaters by advertising with the Waggoner Guide – let’s work together to spread the word.
