Advertise with Us
The Waggoner Cruising Guide, the most recognized name with Pacific Northwest Boaters for over 25 years. Since 1994, The Waggoner Cruising Guide has provided up-to-date information, maps, cruising information, marina updates, and more, in print and digital formats.
Considered by many as the “The Bible for Northwest Cruising.”
Website
Over 25,000 visitors enjoy our website monthly and the number is growing. Visitors absorb valuable information on boating and Pacific Northwest cruising destinations. We have expanded the website to include more invaluable information as boaters cruise the Pacific Northwest. Our customers come from all over the United States and Canada.
Newsletter
Our newsletter reaches the inbox of close to 10,000 subscribers. With a 45% open rate, almost twice the industry standard, we provide to our subscribers a useful resource of informative and educational articles and what is happening in the Pacific Northwest for recreational boaters. Our subscribers rely on the Waggoner Guide.
Social media
With an active Facebook Page, the Waggoner Guide has a high engagement rate, an involved community of boaters, and reaches over 4,000 or more a day. Providing updates, informative articles, classes and seminars for boaters, tips, and more are shared with our Fans.
What We Do Best
Provide our readers a resource of informative and educational knowledge when boating in the Pacific Northwest. Our advertisers are an integral part of the Waggoner Cruising Guide and what we offer our readers. To engage with our readers we offer a variety of ways for our Advertisers to reach the Waggoner Guide audience in print and online.
In Print
Updated and printed annually, the Waggoner Cruising Guide is a valuable resource for Pacific NW boaters. Advertise with us. Contact us to find out more.
Online Advertising
Reaching over 25,000 viewers a month (and growing,) advertising with the Waggoner Guide online puts you in front of boaters.
Waggoner Newsletter
Reach Waggoner Fans in their inboxes, be included in our bi-monthly newsletter. Contact us and ask us how.
Getting Social
Share your updates, events, images and more with our Fans on Facebook.
Sponsorship
Sponsor a newsletter, seminar, class, flotilla, or an article on our website.
Provide Content
Share your knowledge, expertise, boating tips and more by writing articles for our website and enews.
Advertise in the Guide
The readers of the Waggoner Cruising Guide are the ideal demographic. They own their own boat or they charter. They like to travel and spend 2-9 weeks or more boating every season. They may spend from $750-$4500 a week while cruising on restaurants, moorage, groceries, supplies, and boating parts and services. In a year they may spend between $5,000–$50,000 or more in boat maintenance, upgrades or modifications.
Advertising
In Print
Waggoner advertising works.
New copies In the hands of Boaters per year.
Over 30,000 Copies in circulation at all time.
Digital Copies downloaded per month & Growing
Each year, 96% of the 250+ advertisers renew.
File Format: • PDF is the preferred file format • 300 ppi (pixels per inch) • Email to Advertising@waggonerguide.com
Premium Display Ads
INSIDE FRONT/BACK COVER OR LAST PAGE
Inside Front Cover
- 8.325″ w x 11.125″ h $4,500.00
Back Cover
- 8.325″ w x 11.125″ h $5,000.00
Inside Back Cover
- 8.325″ w x 11.125″ h $4,500.00
Last Page
- 8.325″ w x 11.125″ h $3,500.00
Prices discounted $150 if approved by July 31
Add layout pricing $300.00
- PDF is the preferred file format 300 ppi (pixels per inch) Email to Advertising@waggonerguide.com
Front Section
Full Page Bleed
- Dimensions 8.625″ w x 11.125″ h
- $3000.00
1/2 Page Island
- Dimensions 4.75″ w x 7.25″ h
- $2175.00
1/2 Page V/H
- Vertical – 3.4375″ w x 9.75″ h
- Horizontal – 7.25″ w x 4.825″ h
- $1875.00
Prices discounted $100 if approved by July 31
Add layout pricing $300.00
- PDF is the preferred file format
- 300 ppi (pixels per inch)
- Email to Advertising@waggonerguide.com
Standard Print Pricing
Standard Large Print Ads
Full Page Bleed
- 8.625″w x 11.125″h
- $2,500
1/2 Page Island
- 4.75″w x 7.25″h
- $1,875
1/2 Page Vertical
- 3.4375″w x 9.75″h
- $1,575
1/2 Page Horizontal
- 7.25″w x 4.825″h
- $1,575
Prices discounted $100 if approved by July 31
Ad layout pricing $200.00
- PDF is the preferred file format
- 300 ppi (pixels per inch)
- Email to Advertising@waggonerguide.com
Standard Smaller Print Ads
1/3 Page Vertical
- 4.75″w x 4.85″h $1,200
1/6 Page Vertical
- 2.25″w x 4.8125″h $750
1/6 Page Horizontal
- 4.75″w x 2.25″h $750
Prices discounted $50 if approved by July 31
Ad layout pricing $100.00
- PDF is the preferred file format 300 ppi (pixels per inch) Email to Advertising@waggonerguide.com
Reach Waggoner Audiences Online
Reach your target audience by joining the most sought after online resource for boaters in the Pacific Northwest.
Advertise Monthly
Up to 5 eye-catching ads.
Side Bar – $300 per month – Square Ad 300 x 250 px
Side Bar & Embedded Home Page – $375 per month Leaderboard (Banner) size ad at 768 px by 90 px and/or Square Ad 300 x 250 px
Sponsor a Cruising Update (cruising tweet) Section on the Waggoner Website where boaters go for up-to-date information during the boating season.
An Ad $500 per year – Ad size 1200 x 628 (pixels) or 300 x 250 (pixels)
Logo & Company Name only (with link to website) – $300 per year.
Share an Event
Advertise your events (seminars, yacht club events, marina events, music in the park, farmers market, art festivals, etc.) on our event page, newsletter, and Facebook
Full Package We’ll post your event on our Event page on the Waggoner website, share it in our bi-monthly newsletter (close to 10,000 subscribers) for one month, & post and promote on our Facebook. Cost: $50 per month
Sponsor or write an article for the Waggoner Website. We will share it via our bi-monthly newsletter and on our Social Media sites.
Sponsor – $150 per article. Includes: Logo, company name, brief 2-4 sentence description and link to website.
Write (publish) an article $500 – Share your knowledge and expertise with our viewers. Include a brief summation about the company, logo, and website. Disclaimer: Subject to editorial review.
Sponsor/Advertise in our bi-monthly newsletter (almost 10,000 subscribers.)
An Ad $150 per month – Ad size Leaderboard 768 x 90 (pixels) or Box Ad 300 x 250 (pixels)
Sponsor with Logo & Company Name only (with link to website) – $50 per month.
Sponsor a Class/Seminar, Cruise or Flotilla
Cruisers College – $250 per class – Ad size Leader board 768 × 90 (pixels) or Box Ad 300 ×250 (pixels)
Seminar – $250 – Ad size Leader board 768 × 90 (pixels) or Box Ad 300 ×250 (pixels)
Flotilla – $750 – Ad size Leader board 768 × 90 (pixels) or Box Ad 300 ×250 (pixels)
Sponsorship includes: promotion on our website, Facebook page, the Waggoner Newsletter, and Eventbrite (for classes/seminars promoted on Eventbrite.)
Let’s Work Together
Get your message in front of Pacific NW Boaters by advertising with the Waggoner Guide – let’s work together to spread the word.
